SushiSwap is starting the year on a good note, courtesy of a clearly defined strategy and a newly acquired domain name. Now, SushiSwap means Decentralized Finance (DeFi). Firm Future, a crypto company, has given Sushiswap a unique domain name. Recently, the Decentralized Finance solutions highlighted its clear-cut goal for the year, which includes its plan to start a lending solution known as ‘BentoBo.’ Now, SUSHI has risen by 31%. According to the company’s release, it took the step to boost more traffic extensively and promote the sushi token in public before starting the company’s proposed projects.

Powerful Domain Name to Boost Internet Traffic

The SushiSwap’s Twitter handle reiterated that a powerful domain name would extensively attract more visitors to the site and create public awareness. The tweet ended with great optimism about 2021 being a prosperous year for the SUSHI brand.

This is good news for SushiSwap, an Ethereum based DeFi network, because it has not had a robust online presence. The platform is represented by different domain names, which cannot be easily recognized and integrated.

This is a very outstanding development coming to the DeFi platform, which was launched in 1999 and registered with GoDaddy. Later, Brent Oxley bought the domain and is now offering it for sale in Feb. 2021. While the buyer is yet to reveal how much it acquired the name, one particular platform mistakenly said it was offered for $1.9 million.

The acquisition of a new domain name for SushiSwap is a new development that will set the platform on a new track. Likewise, it is the first step in its 2021 forthcoming projects. The platform has explained that it will make its DeFi protocol more interoperable and decentralized before December 2021. It is also planning a new lending platform. me of writing this report, sushi is trading at $19, rising by 30% yesterday.

What to Know About Sushi

There is a similarity between SushiSwap and Uniswap. Uniswap is an Ethereum-based decentralized exchange that enables traders to invest in ERC20 tokens– some guidelines would allow developers to develop their tokens via the Ether network.

SushiSwap was launched in Aug. 2020. An anonymous developer hiding under the pseudonym ‘Chef Nomi’ usedUniswap’s’ source code to produce SushiSwap, then added SUSHI and its users’ bonus. September last year, the anonymous sushi founder produced something like Atlas, then abandoned it and earned the entire sushi, making about $13 million of ETH instantly. Later, he went underground and returned the money when investors rose against the move.

“Vampire mining” refers to the squeezing of a platform’s money in a bid to divert its liquidity somewhere else. Although Nomi, the anonymous SushiSwap founder, might have abandoned the program, he handed the management to Sam Fried, who led the exchange and made sure investors could retrieve $1 billion of their money before he left the platform.

The time to set SushiSwap on Track has come. The DeFi platform is now the talk of the town and one of the primary reasons behind the continuous bullish run in the crypto market. The DeFi campaign prioritizes decentralization while attracting investors with different inducements to continue patronizing the platform.